The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Best of Radio & Audio
Points: 90.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Best of Gaming
Points: 90.00
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Best of Pharma
Points: 90.00
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India
Category: Fusion Pencil
Points: 67.50
TOTETSU Training Institute
Agency: MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client: Totetsu Kogyo Co., Ltd.
Category: Spatial Design / Wayfinding
Points: 45.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Digital Design
Points: 45.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Production Design
Points: 45.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential / In-Person Events
Points: 45.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential Radio & Audio
Points: 45.00
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand
Category: PC Games / Brand Integration / Placement
Points: 45.00
Pokémon WONDER
Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: The Pokémon Company
Category: Experiential & Immersive Games
Points: 45.00
Honor of Kings - Flourishing Age
Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen
Client: Tencent Games - King of Glory
Category: Craft / VFX & Animation
Points: 45.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 45.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Physical Product & Mobile Integration
Points: 45.00
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Direct Marketing
Points: 45.00
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Cinema Advertising
Points: 22.50
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Green Pencil
Points: 22.50
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Sustainable Development Goals
Points: 22.50
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Best of Health & Wellness
Points: 22.50
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC
Category: Spatial Design / Wayfinding
Points: 21.00
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games
Category: Craft / Art Direction
Points: 21.00
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Innovation & Transformation / Innovation in Design
Points: 21.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Stunts & Activations
Points: 21.00
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated Campaign
Points: 21.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Storytelling
Points: 21.00
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Storytelling
Points: 21.00
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Use of Technology
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Production Design
Points: 15.75
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 15.75
The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client: UNAIDS
Category: Film
Points: 14.00
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Innovation & Transformation / Innovation in Design
Points: 11.25
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Physical Product / In-Market
Points: 11.25
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Products
Points: 11.25
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's
Category: Packaging / Specialty
Points: 9.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated PR Campaign
Points: 9.00
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S
Category: Writing / Single
Points: 9.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Data-Driven Personalization
Points: 9.00
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Digital & Online / Websites & Mobile
Points: 9.00
The Cold Campaign
Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client: Anglicare WA
Category: Broadcast / Single
Points: 9.00
SLOW ROAD
Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client: JEJU TRAVEL ORGANIZATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
One House To Save Many
Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client: Suncorp Brand
Category: Experimental / Internal Projects / R&D
Points: 9.00
13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA
Category: Newspaper / Single
Points: 9.00
David’s Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Direct Marketing
Points: 9.00
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research
Category: Out of Home
Points: 9.00
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy
Category: Experiential / Immersive / Events
Points: 9.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Award:
2022 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Award:
2022 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Best of Pharma
Award:
2022 Pharma Best of Discipline Pencil
Points:
90.00
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
67.50
Client:
Totetsu Kogyo Co., Ltd.
Title:
TOTETSU Training Institute
Category:
Spatial Design / Wayfinding
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
The Pokémon Company
Title:
Pokémon WONDER
Category:
Experiential & Immersive Games
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Tencent Games - King of Glory
Title:
Honor of Kings - Flourishing Age
Category:
Craft / VFX & Animation
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Direct Marketing
Award:
2022 Pharma Gold Pencil
Points:
45.00
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Cinema Advertising
Award:
2022 Film Gold Pencil
Points:
22.50
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
22.50
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
22.50
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Award:
2022 Health & Wellness Best of Discipline Pencil
Points:
22.50
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Stunts & Activations
Award:
2022 Social Media Silver Pencil
Points:
21.00
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated Campaign
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.00
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Use of Technology
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
15.75
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
15.75
Client:
UNAIDS
Title:
The Mirror - See Me As I Am
Category:
Film
Award:
2022 Health & Wellness Silver Pencil
Points:
14.00
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Physical Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
11.25
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Products
Award:
2022 Health & Wellness Gold Pencil
Points:
11.25
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated PR Campaign
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Data-Driven Personalization
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
The Cost of Bullying
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Anglicare WA
Title:
The Cold Campaign
Category:
Broadcast / Single
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.00
Client:
JEJU TRAVEL ORGANIZATION
Title:
SLOW ROAD
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Suncorp Brand
Title:
One House To Save Many
Category:
Experimental / Internal Projects / R&D
Award:
2022 IP & Products Bronze Pencil
Points:
9.00
Client:
NAGASAKI SHIMBUNSHA
Title:
13865 black dots and 2 red dots.
Category:
Newspaper / Single
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David’s Unusables
Category:
Direct Marketing
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Out of Home
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Lifebuoy
Title:
Hackwashing
Category:
Experiential / Immersive / Events
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
